It’s no secret that making a website is critical to your company’s survival in today’s fast-paced world. Consumers today want information when they want it and have a plethora of options for finding it. While having an eCommerce website does not replace all aspects of your business, having one optimized and properly aligned to your business goals can be profitable and essential as you become your customers’ go-to location.
An e-commerce platform allows you to create a brand that consumers would want to buy from again and again. It will enable you to communicate with and expand your customers while selling your goods and services. An E-commerce website needs to hire eCommerce developer and have the right website design for it to do its job, bringing in more paying customers. With 2020 being a watershed moment for E-commerce platforms, it’s critical for current and potential E-commerce platforms to consider how design influences sales.
Make the purpose of your eCommerce website clear.
Whether your website acts as a lead generator for sales or as a virtual storefront, there are several considerations to ensure that your website is assisting you in achieving your business objectives and meeting the needs of the potential customers who visit this website. Make sure you give your guests a Unique Value Proposition (UVP), which is a straightforward statement that describes what value you’re offering and why they should get it from you and no one else.
Be honest about costs.
Hiding shipping charges from customers before they hit the payment gateway could hurt your sales and lead to more cart abandonment. Always make sure that the consumer sees the overall price of a commodity the first time they look at it. Stop teasing the customers with price changes. Almost every consumer has an excellent memory for price. If you slap a high price on them, they won’t forget it. The adage that “honesty is the best policy” still holds; no pricing strategy can match it.
Keep the design simple.
Your online store should be set up so that it readily serves the needs of tourists and converts them into paying customers. It should draw people from all walks of life to your website and keep them there to explore it. The web design should be as simple as possible, with no distracting links or images in the product search, especially during checkout. As far as possible, avoid complicated animations, long content, vague terminology, and stock images. You can hire eCommerce developer.
Make use of high-resolution photos and videos.
Customers will not consider purchasing your product if the picture is distorted or otherwise unclear; they will see it as a low-cost item. As a result, you should always strive to present your product with high-quality images. The product’s vision should be so appealing (without being misleading or generic) that it entices the consumer to purchase it. Since the consumer cannot touch the product before purchasing it, the presentation is critical. You may also use images to help illustrate the product by showing it from all angles. Short, high-definition videos can have the most positive effect on a customer’s purchasing decision regarding items like clothing, jewelry, and footwear.
Create a sense of scarcity.
What is in short supply is still in high demand. The “out of stock” product or appears on the site’s homepage with the “sold” tag and a sad emoji gets more attention. Intentionally creating scarcity in a product will improve sales of that product or similar products. Small tricks with the psychology of the consumer can often be beneficial to a company. The fear of losing out on an effect on one’s wish list leads to impulse purchases. But keep in mind that this strategy should not be used too often.
Provide a navigation menu of options.
Across all sites, the navigation menu should appear either horizontally at the top of the website or vertically on the left side. It should be well-organized to make it easy for consumers to use. Customers should be able to scan for products using the navigation menu quickly. The dropdown menu can be used to highlight product categories and subcategories.
Provide a variety of filters.
Your ultimate objective as a seller should be a positive customer experience, whether you’re dealing with an offline or online customer. With an online user, though, things are a bit different. They’ll go to another shop if they can’t find the variety of items they’re looking for. As a result, a well-organized filter is needed. Let’s say a customer comes to your website intending to purchase a stunning pair of stilettos, but when she goes to the footwear section, she sees flip-flops, sneakers, wedges, loafers, and flats before she scrolls down to the second page. What do you think she’ll do? Will she hold off until she sees your stiletto collection? No way – she’ll conduct her business elsewhere. Enable your customers to find their desired items using different filter options to give them the best shopping experience possible.
Customer testimonials should be shown.
Customer testimonials and ratings are the most effective ways to demonstrate the efficiency of the goods. Positive feedback has the power to influence future customers’ purchasing decisions and increase sales. It would be more beneficial to see examples of each product’s feedback right below the title. If your e-commerce shop has a limited number of items and reviews, all reviews can be neatly organized on a single page called Customer Testimonials/Reviews. This page should be prominently displayed on the home screen and readily accessible to customers. It’s ideal for the review to be shown alongside the customer’s name and photo.
Encourage the use of social media.
Online retailers must recognize the value of social media and treat it as such. Facebook and Instagram account for a large portion of e-commerce orders. As a result, e-commerce websites can benefit from sharing and displaying everyday products on social media. This could help your e-commerce store convert more effectively.
Keep the shopping cart out of the way.
The well-known shopping cart icon should appear on all of your store’s web pages. This will give users a constant reminder to finish their shopping process by allowing them to look over the items they’ve added to their cart. This technique will assist you in increasing conversion rates and decreasing cart abandonment.
Make a section for limited-time offers.
Discounts are a massive draw for online shoppers. People tend to purchase products that have a discount tag attached to them. A sizable portion of the population waits for their favorite product to go on sale before buying it. An e-commerce website can announce a sale at least once a quarter, as well as special deals on Black Friday, Christmas Eve, New Year’s Eve, and other holidays. One of the main reasons for the eCommerce industry’s growth is the numerous discount schemes that give a reduced price. As a result, it is recommended that an eCommerce store create a unique page that only shows products with attractive discounts.
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.